PERCEPTION IS REALITY

I would like to take this opportunity to thank each and every one of you for your support in electing me as your new UFAA President.  The Presidency is a position that represents tremendous obligations and responsibilities.  I will do everything in my power to carry out my duties to the best of my ability.  It is my expectation that with the help of the National Board Members, Chapter Presidents, National Office Staff and general membership we will develop and implement a successful agenda.   

It is an understatement to say that I feel humble following in the footsteps of our three most immediate presidents, Keith Van De Walker, Jerry Watt and Ralph Buchanan.  I had an opportunity to serve with each of these gentlemen as National Treasurer and learned some very valuable lessons.  I ask you to take the time to thank each of these gentlemen for their past, current and future contributions to the UFAA organization. 

My purpose in writing you today is to let you know that we are going to concentrate on shaping UFAA into a positive and agent benefit driven organization.  It is my intent to ensure that you receive more communication on topics of current and future concern to our organization and to provide you and your agency with information and benefits that are not readily available in any other forum. 

It is my perception that our primary responsibility as an association is to care for and help fellow agents succeed.  It is not our intent to be negative, to litigate against Farmers or to pick a fight.  But make no mistake; we will do whatever is necessary to protect our membership.  I prefer to take the approach of analyzing each situation on its individual merit and determining the best solution for that particular issue.  Hopefully, UFAA and Farmers can establish a mutually beneficial dialog to identify the best solution to some very trying situations.   

Two hot buttons for me are integrity and respect.  This association can no longer tolerate any member or non-member being disrespectful or marginalizing another member or non-member because of their opinion, ideas, PIF, sales count, etc.  We are a team and we need to act like a team.  Like many of you, I have sacrificed significant time, PIF and income to help my fellow agents.  The primary purpose of UFAA is to protect the rights of its members and to help them achieve success in their agencies.   

I believe that, if we act as a positive group, positive results will happen I prefer to take the approach of discussion with Farmers regarding common concerns in a calm and rational manner rather than to battle all the time.  The real conflict between agents and Farmers lies in the breakdown of communications and/or inexcusable personal behavior.  This usually occurs when individuals lower on the totem pole act out of malice, misinterpret policy directives or inconsistently apply company policy.  Once this has occurred, Farmers is obligated to defend their employee even though they may find the behavior reprehensible.  So let us all live with the old carpenter’s motto of “measuring twice and cutting once.” In other words, management needs to analyze each situation on its merits and determine whether they are doing the right thing or doing the easy thing.  The bottom line is everyone is trying to make a living and provide for his or her family.  I am not talking about knowingly breaking the provisions of the contract; I am talking about the conscious decision of an individual to put their welfare above that of others for no other reason than greed or sales quota. 

The United Farmers Agents Association has always contended that it is the legal and moral obligation of Farmers to follow the contractual language of the AAA, (Agent’s Appointment Agreement) and adhere to the Independent Contractor statutes as defined by the Internal Revenue Service code.  This is exactly why UFAA filed an amended Declaratory Relief Action (DRA) in May 2007.  The new DRA was filed on behalf of all agents in all states and its purpose is to ask the courts to render a decision on the contractual language in the AAA.  Let it be clear, UFAA is not seeking monetary damages, just a judicial interpretation on what the language in the AAA actually means to both parties. 

Many of the disagreements that arise between agents and Farmers can usually be categorized as an over zealous individual within the company that has taken it upon themselves to misinterpret or ignore the AAA contract.  If we can eliminate these situations and follow the rules based on the actual language of the contract, we can reduce the financial devastation that these intolerable misinterpretations can cost an agent.  If UFAA and Farmers could cut down on litigation and the loss of agents livelihood/agencies, wouldn’t that mutually benefit both parties? Will the top Management of Farmers, please instruct and emphasize to all parties concerned forthwith, to strictly adhere to the language of the Agent’s Appointment and the Independent Contractor’s provisions under the law?  

The majority of hardworking men and women at Farmers do not represent the individuals described earlier.  So I ask the agency force to initiate the submission of the names and circumstances of those individuals within Farmers that are doing an outstanding job and we will publicize those individuals’ names in our updates, on our web site (www.ufaa.com) and in our quarterly magazine, the “Voice.”  

Remember that you only get ten seconds to make a positive impression on any individual that you meet for the first time.  So your future relationship with that person is defined by your short interaction.  Perception is reality and you have to live with those perceptions.  So, live your life to the fullest with integrity and respect, always have a smile on your face and make a good impression, as “Perception is Reality.” 

In the words of the famous actor Andy Garcia, “We all fall in life; the trick is to fall forward.”  

Tom Schrader
United Farmers Agents Association
National President

Mission Statement
The United Farmers Agents Association is a professional Association committed  to helping our members through education, communications, support and information, and to establish a true partnership with Farmers Group, Inc.

 

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